stella artois
COVID-19 wreaked havoc on the hospitality industry, causing many new and historic locales to close their doors, especially if unable to provide outdoor seating during the winter.
To help local restaurants in Chicago’s West Loop neighborhood and New York’s Harlem borough provide outdoor seating during COVID-19 city-wide restrictions, we partnered with Stella Artois to help source and build over 75 Greenhouses and Domes. Restaurants were able to seat parties up to 6 and most importantly, remain complaint with city COVID-19 regulations by offering outdoor seating.
As a final gift to each neighborhood, we worked with local municipalities while adopting the Brand’s “art first” advertising on a global scale in the form of two larger-than-life outdoor murals.
CHICAGO RESULTS
300 MM+ Media Impressions
4,000+ sq. ft Custom Street Mural (Fulton Market)
(15) 6’ x 6’ Greenhouses Built + Installed (Fulton Market)
(6) 12’ Domes Provided (Fulton Market)
NEW YORK CITY RESULTS
10 Story Custom Wall Mural (Harlem)
(25) 6’ x 6’ Greenhouses Built + Installed (Harlem)
(30) 6’ x 6’ Greenhouses Built (The Bronx + Queens)
(16) Custom Street Barriers w/ Decking Installed (Harlem)
