Through two unique opportunities, we partnered with AT&T PREPAID to create Influencer programming, the first time the brand has ever used this tactic.

The first opportunity was a Test & Learn initiative, spreading awareness around a new, lowest price ever PREPAID plan offering. The second opportunity came about to promote the new Government assistance program called the Emergency Broadband Benefit program (EBB). 

For EBB specifically, we were able to include a Celebrity Influencer, Mario Lopez, in addition to our mid-level team of Influencers.