To generate buzz and support the Premiere of Prime Video's new series "Gen V" we brought the show's Fast Food joint "Vought-A-Burger" (VAB) to life leveraging strategic tactics to connect with our target audience on multiple levels.

Our campaign was executed through three main tactics, each meticulously crafted to maximize reach and resonance. First, at the Premiere in Los Angeles, we unveiled our branded Vought-A-Burger food truck, distributing fictional burgers and fries from the show, and exclusive gift bags with merchandise tailored to the show's theme. This premiere event, at The Culver Theater, served as a captivating introduction to our initiative, setting the stage for further engagement. Next, we took to the streets to forge connections with our college student demographic, lending to the show's University environment. Bringing the branded VAB food truck to the nearby campuses of USC and UCLA, we offered free "Little Super Meals" featuring the signature "Big Homie Burger" and fries. Additionally, we enriched the experience with an engaging activation footprint around the VAB truck with branded giveaways and activities. To add a nostalgic touch, our activation footprint included activities such as Gen V coloring sheets and crayons, tapping into the audience's relatable memories. Lastly, we ensured that our campaign reached key influencers and media outlets by delivering our message directly to their doorsteps. With PR deliveries spanning from People Magazine to the Today Show, we generated buzz and garnered attention on a national scale. By bringing our immersive brand experience to the media, we secured massive, invaluable coverage and endorsement. Through strategic tactics that spanned the Premiere, college campuses, and media channels, we successfully captured the imagination of our target audience and left a lasting impression with proven results.