Building on the success of our first partnership opportunity with Mario Lopez, AT&T reached out for two additional asks resulting in a 14-month cumulative span of exclusive content.

Partnering with AT&T’s IMC agencies allowed Produce to really focus on creative and content production. Agency partners handled most of ad placements, media buys and owned the Walmart relationship allowing us to produce exclusive content for in-store and Walmart.com.

Working hand in hand with our post-production partners, we delivered over 75 total assets to the Brand to be used across multiple social and advertising platforms, including video, static and radio content.

RESPONSIBILITIES

influencer management + talent sourcing + paid web media

content capture + post-production + concepting / design / scripting

static / video / radio content + paid social media & boosting

soundstage & lighting + venue sourcing

Content placements include:

     1. Social (Facebook, Instagram, Twitter)

     2. Radio (Pandora)

     3. Walmart in-store and Walmart.com

     4. ATT.com

The final spots were as follows (respective videos included):

     1. Emergency Broadband Benefit (EBB)

     2. A Plan for Real People 

     3. Less is More

Emergency Broadband Benefit PSA

A Plan for Real People

Less is More

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