Building on the success of our first partnership opportunity with Mario Lopez, AT&T reached out for two additional asks resulting in a 14-month cumulative span of exclusive content.
Partnering with AT&T’s IMC agencies allowed Produce to really focus on creative and content production. Agency partners handled most of ad placements, media buys and owned the Walmart relationship allowing us to produce exclusive content for in-store and Walmart.com.
Working hand in hand with our post-production partners, we delivered over 75 total assets to the Brand to be used across multiple social and advertising platforms, including video, static and radio content.
RESPONSIBILITIES
influencer management + talent sourcing + paid web media
content capture + post-production + concepting / design / scripting
static / video / radio content + paid social media & boosting
soundstage & lighting + venue sourcing
Content placements include:
1. Social (Facebook, Instagram, Twitter)
2. Radio (Pandora)
3. Walmart in-store and Walmart.com
4. ATT.com
The final spots were as follows (respective videos included):
1. Emergency Broadband Benefit (EBB)
2. A Plan for Real People
3. Less is More
Emergency Broadband Benefit PSA
A Plan for Real People
Less is More